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Amazon polls local readers
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ACCORDING to a report from online retail giant Amazon, about half of people of China read more than ten books annually. Readers in the country were also found to have an equal preference for e-books and physical books.
Released ahead of World Book Day, which is being observed today, the report draws on survey data collected from 11,000 people in 500 cities across China.Additionally, the report also notes that 11 percent of respondents read more than 30 books annually, and 40 percent say they spend at least one hour reading every day.
The most popular genres and categories of books included novels, social science, management and inspiration and philosophy. “In the Internet Plus era, Chinese people still like serious reading, based on the survey results on the top subjects, read times and Kindle choices,” said Shi Jianjun, Amazon China’s vice president.
More than 80 percent of respondents say they read both paper books and e-books. Some 45 percent named Amazon’s own Kindle digital readers as their preferred device for e-reading, followed by smartphones with 36 percent, according to the report. By gender, about 41 percent of male respondents say they spend at least one hour per day reading, compared with 37 percent of females. Meanwhile, individuals born in the 1960s reported spending more time reading than those born in the 1990s.
In celebration of World Book Day and to promote reading, Amazon invited architectures to create “reading worlds” in five cities around China. In Shanghai, Xintiandi will host a variety of reading-themed events — including public readings from popular authors and a book exchange — from today until May 8.
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