Touching hearts with the gift of life
Print Edition
WHEN “love” is injected into lives, miracles happen. “Touch Your Heart, Donate for Love” blood drive, launched by Touchmedia, the Shanghai Blood Management Office and the Shanghai Blood Center, is three years old.
Yesterday, a group of young artists delivered a performance of music and dance to convey how giving blood can save lives, aiming to inspire more young people to donate. Attending were many celebrities, including Olympic diving champion Tian Liang, singer Ping An and leading contestants from the “Voice of China,” along with veteran donors, including Ray Lu and David Luo.
It was also announced that Touchmedia has received several honors for its campaign with the Shanghai Blood Management Office and Shanghai Blood Center.
The “Touch Your Heart, Donate for Love” blood drive campaign has been recognized as one of the 100 Shanghai “Favorite Public Projects Cultivating and Practicing Socialist Values,” and has won the “National Special Award for the Promotion of Voluntary Blood Donations.” The latter is the highest honor awarded by the Chinese government for contributions in the field of blood donations.
Everyone can be someone’s hero
Micky Fung, founder and executive chairman of Touchmedia, and Ray Lu, honorary chairman of Touchmedia, both long-term leaders in the cause, led a group of young adults giving blood. Tian Liang, who won gold medals at the 2000 and 2004 Olympics, commented: “Although I’m a retired athlete, I can still pass on hope and strength by donating my blood. This is also the Olympic spirit!”
From the world of music, famous singers combined with rising stars to set an example for the public, including David Luo, Ping An and contestants from the “Voice of China,” Dai Ying Xuan, Luo Jingwen and Xia Heng.
This event also forms the prelude to the collection of inspiring real-life stories, titled “Ordinary People, Extraordinary Power.” Fung and Lu explained, “We hope to persuade more people to join in donating blood through stories about ordinary people donating blood to save lives.
“From celebrities to any member of the public, whether donating blood yourself or helping with any act of kindness or support, you can be a Little Red Hero! Everyone can save lives!”
New power injected, blood donation can be a habit
This message was reinforced at the anniversary event through music and dance, executed by young artists in a show designed to deliver the idea that miracles can happen when the “power” of blood is injected into life. Their aim is to encourage other young adults to donate their blood or their support. The theme dance “Power” was presented by Shanghai’s famous dance studio Caster. Many in the audience commented that they were touched and eager to join the program.
To further the appeal and gain more attention, Touchmedia presented an interactive game “Little Red Hero,” planned to both educate and entertain, with several different play scenarios.
Mixing entertainment and a relaxed atmosphere, the occasion brought together many partners from all fields involved in the program and also attracted wide attention, emboldening a new, younger generation to dedicate their love.
At the conclusion of the day, Fung suggested a new prospect for the development of the blood campaign.
“For three years we’ve been successfully calling for voluntary blood donations. I want to thank our celebrity friends, my employees, the volunteers and others who have worked so hard.
“Going forward, Touchmedia will redouble its efforts and, with the growing support and understanding in the community, I am confident more members of the public will join the volunteer’s database, to save more lives with their blood, donated for love!”
Starting in 2008, as part of the company’s efforts to help the community, Touchmedia has been running a series of charitable and community service campaigns under the banner “Touch Your Heart,” devoted to promoting ideas from a “Charitable Heart” to a “Charitable Life.”
Touchmedia continues its efforts through its in-taxi interactive screens, focusing on four key issues: saving our earth, caring for children, white-collar health and public education.
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