Rolex celebrates a global partnership at the pinnacle of motor sport
Print Edition
ROLEX, the leading luxury watchmaking brand, is proud to be celebrating its second season as a major long-term Global Partner and the Official Timepiece of Formula 1® in 2014, demonstrating the brand’s commitment to motor racing and support of global sport at the very highest level.
Rolex celebrated the start of the season as Title Sponsor of the 2014 Formula 1 Rolex Australian Grand Prix in anticipation of an exciting 2014 FIA Formula One World Championship™. The highly popular event for motor racing enthusiasts worldwide also saw the start of Rolex’s presence ‘on-screen’ for the first time. The Rolex crown will now appear on the global Formula 1® TV coverage of all 19 Grands Prix, further strengthening Rolex’s partnership with one of the world’s most watched sports.
The first three Grands Prix of 2014 FIA Formula One World Championship™ have been enthralling, as the Formula 1® world witnessed the most significant technical changes seen in recent history: the introduction of all-new hybrid technology, which is aligned with Rolex’s strong desire to push the limits of technology. As Formula 1® moves to Shanghai for the 2014 FORMULA 1 UBS Chinese Grand Prix, Rolex, the teams, drivers and global fans are all thrilled to be experiencing one of the most exciting FIA Formula One World Championships in recent history.
Mr Arnaud Boetsch, Communication & Image Director of Rolex SA, said: “We’re delighted to be celebrating our second season as a Global Partner of Formula One, demonstrating our commitment to the pinnacle of motor sports. The long-term partnership is a natural one that brings together two leaders in their respective fields who share a passion for performance, founded on their pursuit of excellence in technology and innovative engineering.”
“Formula One is experiencing the biggest changes to the sport’s technical regulations for over a decade. As a proud Global Partner of Formula One, we are delighted to see the pinnacle of motor sport leading the way with the integration of new innovative technology. We will continue to watch with eager anticipation as this fascinating season of racing unfolds.”
2013 marked the 50th Anniversary of the Oyster Perpetual Cosmograph Daytona and to coincide with the 2014 Formula I UBS Chinese Grand Prix, Rolex is showcasing a temporary exhibition at The Rolex Experience in Shanghai entitled “From Daytona to the Cosmograph Daytona, A Passion for Speed” to celebrate this legendary model and illustrate the special ties between Rolex and motor sport. The exhibition is set to run from April 12th to May 7th.
The Rolex Experience
1/F, No.27 Zhongshan Dong Yi Road
Huangpu District
Shanghai 200002, China
For information or to book a visit, please contact (021) 3330 0091 or email info@therolexexperience.com.
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