A new symbol for making life easier for expats
INTERNATIONS (www.internations.org), a network for people who live and work abroad, has just unveiled its new corporate logo. Germany-based InterNations has 1.7 million members in 390 cities around the world. Every month, nearly 100,000 attendees take part in roughly 4,000 events and activities organized via the InterNations platform.
InterNations was founded by Malte Zeeck, Philipp von Plato and Christian Leifeld in September 2007. Zeeck and von Plato remain co-CEOs of InterNations and together they have fostered the growth of the market-leading company, which today has over 90 employees. In the last three years alone, the network has quadrupled its number of registered members and tripled its staff size.
This year, InterNations is focusing its attention on further enhancing the user experience on the platform — not only in terms of usability, but also regarding its design.
Its new logo, which features an albatross circumnavigating the globe, embodies everything InterNations stands for in a sleek and attractive design: a global community of open-minded individuals with a dynamic and international lifestyle.
The albatross travels around the world, conquering longer distances than any other species. Yet often it maintains a special connection to its place of birth and every once in a while returns to its place of origin. Still, albatrosses spend most of their life in constant movement and can travel millions of kilometers in the course of their lives.
“What makes albatrosses special among birds is not only their great wingspan, but especially their natural behavior,” Zeeck explains. “Albatrosses are explorers and their whole life is a journey, which is why our new logo with an albatross circumnavigating the globe is a perfect symbol for the life of an expatriate.”
A handpicked community
From the moment an individual decides to move abroad until he or she has settled in, InterNations makes sure that the expatriate feels part of a safe and trusted community.
“When it comes to challenges such as finding a doctor, opening up a bank account or joining an association without knowing the local language and culture, a trustworthy source of information is absolutely crucial. To ensure the quality of the network, InterNations membership is by approval only,” describes Zeeck.
The InterNations Community of Trust seal represents the distinctive approval process that new applications for membership have to pass: Everyone is required to register with their personal contact information and state why they want to join. The data is then individually verified by a team of experts.
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