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September 15, 2015

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A bumper crop of autumn delight

For those who like shopping bargains, delicious food, folk music and artisan crafts, September is a month full of opportunities. A series of special events this month promises good fun on all fronts.

It’s all under the umbrella of the Songjiang Shopping Festival, which has been held every autumn since 2009. The festival, which stretches into October, spans more than 15 themed events.

Major shopping centers and time-honored brands such as Wanda, Kaiyuan and Yu Tiancheng Pharmacy are sponsoring events and sales promotions during the fair.

From September 22-28, the Songjiang Dining Association will hold a cuisine contest featuring local Songjiang specialties and farm-fresh food, including Sisai carp fish soup, Zhangze Village goat meat, Yexie Town rice cakes and Tinglin Town steamed buns.

Diners will be asked to vote for their favorite dishes on the official Weixin account Lehuo Songjiang.

Kicking off on September 18, the Songdong Road Golden Autumn Food Festival will ask residents to upload photos of their favorite dishes and restaurants. Participants will be eligible to win free dining coupons worth 500 yuan (US$79) via the Lehuo Songjiang account. The event runs through October 8.

After a hearty meal, what better way to work off a few calories than a bit of shopping? Various discounts and promotions are at the district’s biggest shopping centers, including Songjiang Wanda, Kaiyuan Mediterranean and the Songjiang Shopping Mall.

Kaiyuan Mediterranean is hosting its first craftsmen’s bazaar through October 14. It will display an array of creative, handmade artworks. From September 18-27 and from September 29-October 7, Songjiang Wanda will launch a music and food festival to celebrate the Mid-Autumn Festival and the National Day Holiday’s Golden Week.

The Songjiang Shopping Mall will sponsor a cosmetics sales promotions, and Weixin users who send their bills to the mall’s official account will be eligible for a lucky draw to win the free shopping.

Leyingmen Decoration Market’s Home Deco Festival will offer a wide variety of discounts. For the Mid-Autumn Festival on September 27, interior decorating materials will be sold at cost from 1-4pm. On October 7, from 9am to 5pm, customers 85 years or older will be given free rice cookers.

Yutiancheng Pharmacy will also initiate a series of promotions during the shopping festival, with more than 20 brands of healthcare products offered on discount. On October 5, doctors from district hospitals will be on hand to give free health advice. Free blood sugar tests will be available.

Sijing Town’s grassroots dancers and singers will be giving live performances in the ancient town center through October 11. Visitors can delight in more than just the shows. While touring the town’s ancient architecture, why not munch on the town’s famous Guangli dumplings?

The Songjiang Shopping Festival has become a popular annual event since it started. Last year, the district’s 35 major shopping centers reported sales of 248 million yuan during the seven-day National Day Holiday that begins October 1. That was up 13 percent from a year earlier.




 

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