Innovation center a cradle for young entrepreneurs and startups
Print Edition
THE Putuo Business Innovation Center, established in 2010 by the district government, is an incubator for business startups and innovative projects. It has its own trade fair and WeChat account to provide services for entrepreneurs in the center.
The center aims to be a one-stop shop for startups in need of support and services and gives them a platform to pool resources and find partners or investors, online and offline.
The center signed contracts with a group of third-party service providers and media organizations to provide entrepreneurs with market information, policy consulting, venue leasing and financial services, staff training and event support.
The center now has more than 15,000 WeChat followers. It also organizes many offline activities such as salons, lectures, competitions and exhibitions to help startups gain market recognition and contribute to industrial transformation and upgrade.
After six years of operation, the center has become a brand for entrepreneur networking, investor road show, policy consulting, staff training, job internship, and financial services.
As a service platform for entrepreneurs and startups, the Putuo Business Innovation Center operates in the mode of “government support plus market competition.”
Multiple roles
It combines startup incubator, employment service, staff training and talent cultivation in its operation, holding job fairs, recommending employment agencies, and providing other human resources services. Its favorable employment policies have absorbed many skilled professionals.
The center has partnered with various social organizations to provide professional services for entrepreneurs, from financial services to psychological consulting, career guidance and human resources support.
Psychological counseling
To help entrepreneurs master leadership skills and turn their startups into companies with a good corporate image, the center has several training workshops with experts giving each entrepreneur customized guidance based on their evaluation. Corporate Mentor is a program to teach startup teams how to run a company successfully.
The center also has a gym, a mediation room and a psychologist office where entrepreneurs can get rid of stress. Certified psychologists are invited to provide counseling there.
The center has tied up with more than 100 financial institutions, including Shanghai Science and Technology Venture Investment Group, Zheshang Venture Capital, Meridian Capital China and Silicon Valley Bank, to provide loans and investment to micro and small businesses.
Value-added services
Outstanding startup teams will receive value-added services from the center. Online information service helps startup teams create accounts on WeChat and Weibo and develop their own mobile apps. The teams can get access to the center’s online resources and get help for holding road shows and exhibitions in order to find investors and business partners. They will also get media exposure with the center’s help.
Optional one-on-one services are available to startup teams.
The center offers a shared HR services platform for all startup teams and the services are either free or outsourced to professional recruitment agencies.
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