Dynamic Zhonghuan big for shopping, business
THE Zhonghuan Business and Commercial District is one of the key development zones in Putuo District.
Located in Changzheng Town, Zhonghuan is not only a major shopping hub, but also a center for new businesses and commercial institutions.
It is bounded by Danba Road on the east, Tongpu Road to the south and Wanzhe Road on the west, totaling 2.44 square kilometers in area.
In the first half of 2014, the overall sales in Zhonghuan saw a 5.2 percent increase compared to last year, ranking it second among the 12 city-level commercial zones, and it was also 9.3 percent higher than the city average.
New sales record at special event
On July 5, the special event held at Bailian Zhonghuan reached 75 million yuan (US$12.2 million) in sales, a new record for the mall.
To promote Zhonghuan as a brand, it works with different brands and projects and at the same time collaboration is enhanced with malls and supermarkets such as China Red Star, Metro and Friendship Department Store.
By building its WeChat presence that gathers marketing resources from various companies and improves the image of the commercial district, Zhonghuan is constantly expanding its influence in Shanghai and the Yangtze River Delta.
Within Zhonghuan there is also a popular destination, especially for young people: Meichuan Road is one of the 10 leisure streets in Shanghai.
The east side of Zhonghuan is a park for high tech companies in software development, animation, biology and pharmaceuticals, as well as some cultural and creative businesses.
The west is mainly gathered headquarters for domestic and international companies, and it was one of the 19 service function zones in Shanghai when started in 2009.
Zhonghuan will make an effort to introduce more auto brands and services to establish a comprehensive industry chain for presenting, dealing and caring for cars.
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