Conference unites buyers, sellers of cultural services
Print Edition
EXCITING performances, a bustling exhibition hall and a superb collection of cultural products — these elements constituted the first Shanghai Pudong Public Cultural Services Procurement Conference, a two-day fair in promotion of the best practices in the cultural services sector.
Nearly 54 million yuan (US$7.82 million) worth of deals were reached during the trade fair, held on February 24 and 25. A number of heavy-weights in the city’s cultural community, including the Shanghai Opera House, Shanghai Century Publishing Group and Shanghai Broadcasting, Film and Television Producers Association, took part in the event at Shanghai Pudong Exhibition Center as suppliers of cultural services. On the other end, government agencies, communities and townships, enterprises and social organizations were among the potential buyers.
The event attracted 266 exhibitors, 65 potential buyers and around 12,000 visitors. More than half of the buyers intended to procure stage performances. Exhibitions, cultural activity planning, seminars, digital public cultural services and facilities were also on their shopping lists.
Some 30 communities and townships around Pudong sent observers to the event. Like many others, observers from Caolu Town were from local villages, neighborhoods, schools and enterprises. They were invited by the township authority to pick cultural products at the fair for local residents and colleagues.
When they arrived at the exhibition center, the observers were greeted by a fashion show spotlighting the cheongsam. A laser show featuring dazzling colors and delightful songs was being played in the background.
Some products were more exotic, like a phone-kiosk library, while others were more familiar, like seminars and lectures on Chinese classics and ancient poems.
Tang Naihui, a member of Caolu Town Party committee, praised the procurement conference as it diversified channels and widened the vision of the grassroots in cultural product procurement.
“Demand for cultural products is very large at the grassroots level,” said Tang. “At our community there are empty-nesters, left-behind children, senior Shanghai natives and new settlers. Different people need different cultural products and desire different cultural comfort.
"Previously, we had a list of cultural products available for booking ever year, but most of the programs on the list were outdated. The government paid the bills but our people were not satisfied,” Tang added.
The two-day event cut out the middleman and let suppliers and buyers meet face-to-face.
During the conference, Pudong also established an association on public cultural services and with its members from Shanghai and other regions, provinces and municipalities. The association is expected to improve communications between suppliers and buyers in the culture market.
A procurement app also debuted at the same event and works as an e-commerce platform to enable online contact between suppliers and buyers, as well as more transparent information access and greater transaction convenience.
Pudong spends an average of 100 million yuan on public cultural services every year, according to Wang Hongzhou, director of the new area’s publicity department.
The Pudong government hopes that the procurement conference serves as an open platform to attract more players, and provides people in Pudong with better cultural services and products.
Taking this opportunity, Pudong will further improve the top-level design of public cultural services and strengthen institutional protection. At the conference, Pudong published six policies to subsidize the construction of public culture. These include the development of public-welfare cultural activities, introducing social forces to participate in the construction of public cultural facilities as well as specific ways to sponsor cultural professionals and works, to encourage and attract more social forces to participate in Pudong’s public cultural construction.
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