Administration is a model incutting red tape
Print Edition
WHEN it comes to cutting red tape, the Pudong New Area Market Supervision Administration stands out as a shining example of how local government can better serve the public.
The administration was created in January 2014 through the merger of the local branches of the Shanghai Commission of Commerce and the Shanghai Food and Drug Administration, and the Pudong Quality and Technology Supervision Bureau.
With the streamlined bureaucracy, the district government has been shifting its supervisory focus from a prior-approval system to a more efficient post-filing system.
Wu Weiping, deputy director of the Market Supervision Administration, said the combined administrative body requires grassroots regulators to adopt a broad picture of business operations within the Free Trade Zone.
It is setting up a cross-departmental public information platform to aid in that process. The platform will allow the administration to inform newly registered business license holders what specific permits they need to file.
“Our means of supervision management also reflect changing technology,” Wu said. “Previously, we invested a great amount in manpower, but now we use Internet technologies.”
In order to create an all-round credit profile for businesses within the district, third-party credit information provider Zhima Credit, an arm of Alibaba’s financial services affiliate Ant Financial Services Group, has formed a partnership with the Market Supervision Administration.
The district provides Zhima Credit information on thousands of companies, including those flagged with irregular business operations. As of last May, 59,000 discredited companies and 160 corporate legal representatives were put on Zhima Credit’s watchlist.
An online appointment platform was also introduced earlier this year for those wishing to register new businesses or obtain certain permits. The system has cut the registration processing time by up to 60 percent.
The administration is also among the first to adopt a digital system to monitor food vendors.
As of the end of August, 213 canteens and restaurants have voluntarily adopted a new supervision model that combines real-time video feeds with offline spot checks. Archives of video footage are accessible to regulatory authorities in case of food safety emergencies. Consumers can also view these video streams through a third party application developed by Chengdu Shijitianhong Network Technologies Co.
Consumers also have direct access to information on business licenses, catering permits and other regulatory information about each food vendor.
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