A year of culture kicks off for district’s workforce
Print Edition
WORKERS in Jiading are taking part in all sorts of activities in the Year of Culture for Local Enterprises.
Jiading houses more than 123,000 private firms and social organizations with enterprises employing around 746,000 people.
“People have a demand for such kind of activities,” said Shi Zhongjun, deputy director of district’s publicity department.
“Life is getting richer. Health and spiritual culture have become two major demands,” said Shi.
Jiading’s publicity department organized a panel of experts to pick 10 activities at district level.
“We hope the activities will attract hundreds of enterprises, thousands of teams, tens of thousands of workers and even the whole society,” Shi said.
The activities chosen include a cycling race and photography contest in spring, matchmaking in summer, running relays in autumn and cultural forums in winter.
More than 200 cyclists, all from local enterprises and units, gathered at Hengfei Road in Waigang Town early last year to take part in a cycling race. There were also farm work relay and mud jigsaw puzzle halfway.
“Some among the cyclists are new settlers. They are eager to integrate into the city,” said Xu Jiayi, general manager of organizer Olym Sports.
“The cycling race not only helps the new settlers feel the city’s natural flavor, but also shows them the cultural connotation of the city, which may help them build up the sense of belonging and adds much more fun to the activity,” Xu added.
A matchmaking activity “Love in Jiading” creates a social platform for singles who work at start-ups in Jiading.
Apart from district level activities, the Jiading government is cooperating with industrial parks, office buildings, business circles and communities to hold cultural activities. Township authorities, government agencies and state-owned units have also joined the campaign. The district’s state owned assets supervision and administration committee has planned a series of activities including chairman forum and entrepreneur salon to boost cultural development of state-owned enterprises in Jiading.
Anting Town and Jiading Industrial Zone jointly host auditions for amateur singers, dancers and opera performers among local residents and workers.
In addition, industrial parks and factories in Jiading are also provided with cultural programs, seminars, exhibitions, movies and books. All of them are free.
Shi Zhongjun said young and middle-aged people are the backbone of society and is hoping that the series activities will extensively cover the group. Many senior executives at local enterprises agreed that such activities created good ways of cultivating team spirit.
In Yuan Zhongmin’s opinion, the importance of corporate culture is self-evident. Yuan is vice chairman of Shanghai Step Electric Corp.
“If employees agree with corporate culture, they will form a huge centripetal force and cohesion to help the development of enterprise,” said Yuan.
At Step Electric, activities are regularly held to spread corporate culture and the values generally recognized by the employees.
At Volvo’s headquarters in Jiading, employees of the auto giant have set up 16 clubs and hundreds of cultural and sports activities are held every year.
The company has plans for major events this year which include an exhibition of artworks by its staff and a marathon.
More activities featuring high technology or innovation elements such as a virtual reality golf course will be held during the cultural year.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
