Haibao

2007-9-8

The Expo Shanghai mascot is created from Chinese character "人," means people. The blue little person made its debut at the unveiling gala at Shanghai Grand Stage in late 2007.

The mascot "Haibao," which means the treasure of the seas, is another Expo symbol created from Chinese character following the Expo emblem in the shape of "世" (means world).

With the falling of the dominoes as well as the magnificent sound and light effect, the image of Expo mascot was showed in a surprisingly eye-catching way as the organizers promised.

The mascot manifests a "people-oriented" sprit and tells the public "people" the foundation to build a better life.

The theme of the Expo is "Better City, Better Life." The structure of Chinese character, in which two strokes support each other, manifests the concept that a good life should be created by all the people. The world should be supported by "people," and people should have harmonious relationships with nature and society, so that the life in cities would be better.

The image of the mascot is simple and easy to remember. Though it is a single mascot, with the different motions and costumes, it could also have various appearances.

The blue color represents the water, which also shows that Haibao is from the costal city Shanghai.

Haibao is confident, lovely, happy, witty and lively. Its hair is like the wave of the sea; its motion shows his generosity and hospitality; he thumbs up to show the appreciation and warm welcome to the friends from all over the world.

His smile manifests an optimistic spirit and a will to showcase the achievement of world's civilization. Haibao is expressing his sincere greeting from China -- "World Expo 2010 Shanghai China welcomes you!"
The name of Haibao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.

Haibao is the good well ambassador of Expo Shanghai. He is embracing friends from all over the world with his arms and confident smile.

Hair: the hair of the mascot is like the wave of the sea, which represents its open character and stated the character of its birth place Shanghai.
Face: its cartoon expression shows its confidence and friendly character.
Eye: big, round eyes show his anticipation of the city.
Blue: the color shows its latitude and imagination, which represents the rising and potential China.
Body: its round body represents a well-off life, which is also lovely and cute.
Fist: he thumbs up to show the appreciation and warm welcome to the friends from all over the world.
Big feet: he stands steadily on the big feet and embraces the world with big arms, which shows China have the ability and faith to host a successful Expo.