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Qipao fest to reveal Hangzhou’s cultural heritage
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NO one would mind this “F” word. The Hangzhou tourism authority will unveil its “F Plan” — “Fashion, Femininity and Facebook” — later this month with Chinese characteristics.
On May 26, the city will launch the first “Hangzhou Global Qipao Festival” as the core of its “F Plan.”
Qipao or cheongsam, the body-hugging one-piece dress for women, is considered stylish and ideal in expressing Chinese women’s charm.
On that day women in Hangzhou — and on the following days in New York, Madrid, London, Hamburg and Sydney — will dress up in silk qipao and show up at the cities’ various landmarks such as Hangzhou’s West Lake, London’s Tower Bridge, and Sydney Opera House.
Chinese women living in those cities will be encouraged to participate in the event.
“We want to show Hangzhou’s charm to the world,” said Zhong Hongzhong, vice director of Hangzhou Tourism Commission.
Zhong said Hangzhou is one of the birthplaces of silk and is known for its “feminine” qualities as reflected in its gentle and graceful rivers.
Studies show that Hangzhou started producing silk around 5,000 years ago. It is therefore not difficult to find a place that sells or makes qipao.
The qipao event will be marked with music, dance and poetry reading to reveal Hangzhou’s characteristics.
American Hannah Lund, now a master’s student at Zhejiang University in Hangzhou, will volunteer as a translator at the event and will also wear qipao.
“I learnt Chinese culture while wearing the qipao,” she said. “Like ... your hands have to rest in a certain way, so do walking and tilting chin.”
Authorities are planning to use the social media to lure fans and get them involved in the campaign.
According to Hangzhou Tourism Commission, its “F Plan” also involves “interaction with fans,” “friendship,” “fine arts,” “folk customs,” “flights” and “fairs.”
In 2014, it initiated the “Modern Marco Polo” competition and attracted over 25,000 candidates. But the city’s social media had over 70,000 followers.
In 2015, it recruited two families from China and the US to act as city ambassadors. They were sent on a 30-day trip around the world to promote Hangzhou as a tourist destination.
After the G20 Hangzhou Summit, the number of followers of “Hangzhou” on Facebook, Twitter, Instagram and Pinterest rose to over 700,000.
“In the past three years we made more people aware of Hangzhou. This year our effort will be to help them understand the city better,” said Ye Hong, deputy director of Image Promotion Center of the commission.
Among other things, the commission will launch the Tourist 20 group that will have 20 locals who served at the G20 summit. They include fashion designers, hoteliers and journalists.
They will replicate the route of the G20 participants last September.
Weiyun Cheongsam
It was established in the 1930s and cooperated with the authorities during the G20 Hangzhou Summit. It sells ready-to-wear and tailor-made qipao. It has branches at 56 Zhongshan Road M., 434 Wulin Road, 318 Wulin Road, 447 Jianguo Road N., and 283 Wen’er Road W.
Hangzhou Silk City
Located on Xinhua Road, it is one of China’s biggest silk wholesale and retail markets. The sprawling market offers a wide variety of pure silk fabrics, garments, handicrafts, scarves and accessories at reasonable prices. It has more than 600 booths, and many of them provide ready-to-wear qipao. The entrance is at the intersection of Tiyuchang and Xinhua roads.
HGHI
The store sells Chinese cheongsams, Chinese tunic suits, silk Chinese shirts and embroidered bags. The cheongsams are made of silk and feature elaborate embroidery. Ready-to-wear and customer-made options are available. One branch is on the first floor of Kerry Center on 353 Yan’an Road, and the other is in Four Seasons Hotel at Hangzhou West Lake on 5 Lingyin Road.
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