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April 18, 2016

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Twitter hires 1st chief exec for China

TWITTER introduced a new head of operations on Friday for China despite still being banned in the mainland, as it attempts to boost already booming advertising.

While San Francisco-based Twitter is not allowed to operate on Chinese mainland, it does have an office in Hong Kong that courts advertisers over the border.

Twitter chief Jack Dorsey fired off a tweet from his @jack account welcoming former Microsoft and Cisco general manager Kathy Chen as the first managing director of Twitter’s China operations.

“I’m really excited to find more ways to create value for our advertisers, enterprises, creators, influencers and our developers, and partners as well,” Chen said in a video snippet posted in a tweet from @TwitterGCN.

Twitter shared a link to a story in Hong Kong’s South China Morning Post that reported the company has seen advertising triple in China since it opened an office in Hong Kong in March last year.

Twitter has been a way for businesses on the Chinese mainland to get advertising messages to potential clients in other parts of the world.

Twitter last week added a PepsiCo executive and a British entrepreneur to its board as Dorsey continues an effort to shake up the stagnating one-to-many messaging service.

Twitter marked its 10th birthday last month, having become a powerful communication tool but still struggling to win users and reach profitability.

Since making an entrance a decade ago, Twitter has become a must-have tool for journalists, activists and celebrities but has struggled to expand to become a mainstream hit.




 

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