SMG adapts to changes
Print Edition
SHANGHAI Media Group yesterday said it is striving to be more interactive with the audience and the market after stepping up reforms.
Wang Jianjun, executive vice president and vice Party secretary of SMG, said the new company that was set up after the merger between Oriental Pearl and BesTV will see its trading debut at the end of this year.
“SMG has been carrying out major reforms to adapt to the changing demand of the audience and the market,” Wang said. “We are now closer to our audience and the market than ever before.”
In September, a new media company was set up after incorporating SMG’s two listed firms — Oriental Pearl and BesTV. Valued at over 100 billion yuan (US$16.3 billion), the new company will take over the business of TV broadcasting, Internet Protocol TV, mobile TV, online video and mobile advertisement.
Next year, SMG will launch a new system to attract advertisers, who will be able to buy ad resources anytime. It was developed by adSage, an Internet marketing company that SMG bought earlier this month.
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