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March 1, 2016

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Music to the ears

UNIVERSAL Music’s music video content will broadcast on iQiyi from this year, targeting Chinese consumers willing to pay for online music services, both sides said yesterday in Shanghai.

The content includes MV and live concerts from 3,000 artists signed with Universal, including Tayor Swift, Kate Perry Rihanna, Madonna and Karen Mok.

Online music is expected to fuel volume of paid online video users in China, said Baidu-invested iQiyi, which has over 10 million paid subscribers.




 

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