US video game startup joins Xiaomi to grow
Print Edition
UNITED States video game service Ouya is turning to Asia to capture the growth that has eluded it on its home turf.
The Santa Monica, California-based startup has partnered with Xiaomi Inc to take its games to Chinese living rooms via the smartphone maker’s new streaming boxes and “smart” TVs, an Ouya executive and a source at Xiaomi close to the deal told Reuters.
Xiaomi, which in three years became China’s top smartphone seller ahead of Apple Inc and Samsung, harbors ambitions beyond mobile gadgets. Last year, it expanded into the TV and set-top box business with its “MiBox” and “MiTV.”
Ouya Chief Executive Julie Uhrman said details are still getting hashed out but it’s likely the US firm will get a dedicated channel on Xiaomi software installed on those devices, on which gamers can shop for and download a selection of its independently developed games later this year, Uhrman said.
“For the likes of Xiaomi’s MiTV, its set-top boxes and other Android set-top boxes that are entering the market, this could be a turning point ... in bringing great content and developers to gamers and into a region that they have never had access to before,” Uhrman said.
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