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Top 50 Chinese companies see brand value rise 59% in 5 years
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ALIBABA made to the top 100 list of most valuable Chinese brands for the first time after it completed a massive initial public offering in the US last September, according to a latest study.
Between 2011 and 2015, the combined brand value on the top 50 BrandZ Chinese brands list rose 59 percent, reaching US$464.2 billion, WPP Group's research agency Millward Brown said in a research report today.
Technology brands accounted for around 23 percent of the total brand value in the top 100 list, with banks making up 20.7 percent, the report shows.
Tencent and Alibaba both overtook China Mobile this year, which has been in the top spot since 2011.
Retail, automobiles and technology are the three fastest growing industries among the top 100 brands.
This is the fifth year for Millward Brown to release the annual report, and the result combines the companies' financial performances from Bloomberg and Kantar Worldpanel as well as survey opinions from 23,000 domestic consumers.
China's slower growth pace in the past year also brought down performances of industries such as liquor, clothes and apparel, and finance.
For the past five years, brand value of market oriented or private owned companies added 278 percent, while those owned by state-backed companies only grew 6 percent.
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