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Tencent targets younger generation in product design
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TENCENT seeks to expand its influence among a younger generation of Internet users through product designs and new services, company executives said today. Tencent hopes to develop more products and services based on these users’ behavior on QQ and their common topics of interest.
Tencent said it will continue to update its design interface to make the software more suitable for younger generations’ desire for self expression.
“We’ll put more focus on the young generation’s social networking demand and build interest groups to drive their usage and interaction through QQ,” said Dowson Tang, president of Tencent’s social network group.
Currently more than half of QQ’s users are born after the 90s. The average monthly active user of mobile QQ reached 521 million in the second quarter this year.
“Post 90s”, referred to people who are born after 1990, are more eager to realize their self value and express their feelings, according to a joint research report released by Tencent and domestic Internet consultancy Analysys International.
They’re also more willing to share their desire and emotions and they’re more likely to make friends with people they meet online who share the same interest and hobbies.
“These characteristics have decided the future development of QQ,” said Yin Yu, vice president of Tencent.
He added that mobile QQ will deepen collaboration with Dianping.com, a Shanghai-based restaurant review platform and 58.com, an online market place serving local merchants and individual consumers. It will allow more convenient payment for products and coupons on these two websites from smartphones and mobile devices. Tencent acquired about 20 percent of stake in both websites earlier this year.
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