Taobao uses ‘Small Shop’ to expand sales
Print Edition
ALIBABA seeks to grow by encouraging small and medium-sized vendors to open stores on its retail site Taobao easily through their smartphones.
Taobao’s new tool, “Small Shop,” allows vendors to manage their online stores easily and helps the e-commerce giant drive growth on the mobile Internet to match Tencent’s move in the “micro business” area.
The new tool also allows better interaction between store owners and buyers, Zhang Kuo, head of Alibaba’s wireless business division, said at a press briefing yesterday.
More than 2 million vendors have been drawn to “Small Shop” within two weeks of the trial operation. There are now around 8.5 million vendors on Taobao.
Last year’s “Singles Day” on November 11 saw more than 42 percent of transactions on Alibaba’s Taobao and Tmall made through smartphones or wireless devices.
Zhang expects the volume to rise this year as consumers engage better through new tools and services.
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