OnePlus bets big on overseas markets
Print Edition
SHENZHEN-BASED OnePlus, which launched a new smartphone in Beijing yesterday, is still betting big on overseas markets, especially Europe and India, for growth in 2015.
Overseas sales now account for 60 percent of OnePlus, which is unique among domestic smartphone brands led by Xiaomi and Huawei.
“We will give priority to overseas markets in 2015, especially in the middle and high-end market segments, and try and retain our domestic shares,” said Liu Zuohu, OnePlus chief executive and founder.
The startup firm launched second-generation model that features 5.5-inch screen, 13-mega-pixel rear camera and fingerprint recognition, which is more sensitive than Apple’s iPhone 6, Liu said.
The OnePlus 2 will kick off sales on August 4 with a starting price of 1,999 yuan (US$322).
OnePlus is no longer interested in selling products costing less than 1,000 yuan because of limited profits. It took about 30 percent of the 2,000 yuan and above market in India, Liu said.
OnePlus sold 1.5 million smartphones in 36 countries with 52 percent of the sales coming from the US and European markets. Liu refused to give any sales target for 2015 but in previous interviews he did say that OnePlus would sell 10 million smartphones this year.
Though China is still the world’s biggest smartphone market with more than 1.1 billion mobile users, the domestic market is expected to have a single-digit growth this year as it reaches “close to a saturation point,” according to research firms Gartner and IDC.
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