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November 20, 2014

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Meizu offers Hi-Fi music to be different

MEIZU Telecom Equipment Co is differentiating itself from domestic mobile phone rivals by offering Hi-Fi music services in its flagship smartphone released yesterday.

“It’s the first time for a Chinese firm to bring Hi-Fi services into normal consumer smartphones. Chinese consumers deserve good-quality music,” Bai Yongxiang, Meizu’s president, said during a conference in Beijing yesterday.

The new MX4 Pro smartphone can play music in Hi-Fi (high-fidelity) sound quality and supports an online store containing 600,000 Hi-Fi songs and music works.

Users can sign up for a data package with China Unicom which charges 8 yuan (US$1.31) a month for 6 gigabytes of online music streaming.

The MX4 Pro will be sold at 2,499 yuan from next month, half the price of similar Apple and Samsung models.

Meizu aims to sell 4-5 million handsets in 2014, double last year’s level.

Chinese mobile phone makers like Xiaomi, Lenovo, Huawei and Coolpad have eaten into the market shares of Samsung, Apple and HTC. But the Chinese firms are competing in products costing under 2,000 yuan which offer users similar features, analysts said.




 

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