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December 23, 2015

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Huawei’s smartphone sales top 100m this year

HUAWEI yesterday said its smartphone sales have topped 100 million this year, breaking the record among domestic firms and making it the world’s third-biggest mobile brand following Samsung and Apple.

The market share of Shenzhen-based Huawei Technologies Co has risen to 9 percent globally and surpassed 15 percent in China, leading for six straight months, data from a third-party market consultant showed.

“It’s a stunning increase,” said He Gang, president of Huawei’s mobile phone line. “Beginning in 2010 with a sales figure of no more than 3 million, Huawei took five years to reach 75 million and another year to achieve 100 million.”

He said Huawei has gained a firm foothold in the middle and high-end market over the past year, thanks to innovation and marketing. Middle and high-end smartphones costing over 2,000 yuan (US$309) jumped to 33 percent of Huawei’s total shipments in the third quarter in China.

Huawei’s Mate 7 has sold 7 million units so far, making it one of the most popular smartphone models in China. First two-week sales of the new Mate 8 were 10 times that of Mate 7.

Mate 8 falls in the same price category as the Samsung Galaxy series and Apple’s iPhone models.

“It’s just a matter of time before we introduce high-end smartphones at a price above 5,000 yuan,” He said.

Huawei mobile phones are sold in more than 170 countries and regions.

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