Dianping offers O2O services to consumers
DIANPING.COM aims to create complete O2O (online-to-offline) services for consumers as it expands in the marriage, tourism and cinema sectors after it sold a 20 percent stake to dot-com leader Tencent Inc in February.
“For Dianping, it’s a year of accelerating business growth in 2014,” Zhang Tao, its chief executive, said yesterday.
Shanghai-based Dianping.com, China’s largest website for location-based food and entertainment services similar to Yelp Inc and Groupon Inc in the US, said that in 2014, its average monthly transactions of pre-paid coupons totaled 2 billion yuan (US$322 million), double the level at the start of the year.
The company has also expanded business in smaller cities to compete with rivals like Meituan.com and Baidu’s Nuomi.com.
By the end of 2014, Dianping intends to offer hotel review and booking services of 500,000 hotels, covering 200 overseas cities for the first time. It also launched film ticket booking services this year, covering 2,000 cinemas in 300 cities nationwide. Its marriage-related services offering young couples one-stop services debuted this year.
These new services help Dianping to establish complete O2O services for Chinese consumers.
China’s other top Internet giants Alibaba and Baidu have also acquired companies to offer users better O2O services.
Baidu.com bought coupon site Nuomi.com and the Alibaba Group purchased map website AutoNavi.
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