Chinese brands take 40% of global phone sales
Print Edition
CHINESE brands accounted for 40 percent of global smartphone sales in 2015 and took seven spots in the top-10 list of vendors, a research firm said yesterday.
The global smartphone sales reached 1.29 billion units last year, up 10.3 percent year on year, according to TrendForce, a Taiwan-based research company.
Chinese brands sold 539 million units, or 40 percent of the total sales, in 2015. The figure is expected to hit 45 percent this year.
The top-five global brands in terms of sales were Samsung with a 24.8 percent market share, followed by Apple’s 17.5 percent, Huawei’s 8.4 percent, Xiaomi’s 5.6 percent and Lenovo’s 5.1 percent, according to TrendForce.
“The overseas brands are facing pressure from Chinese vendors with improved quality and affordable prices,” TrendForce said in a research note yesterday.
Other Chinese brands listed in the top 10 in 2015 were TCL, Oppo, Vivo and ZTE.
Oppo, a Chinese brand which was listed in the rank for the first time, sold 45 million smartphones in 2015 and earned a “considerable profit.”
However, Japan-based Sony fell out of the top-10 list in 2015 after ranking No. 8 in 2014.
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