Baidu seals 2 deals with Taihe and Amazon
Print Edition
CHINESE Internet giant Baidu yesterday announced two deals linked to the entertainment industry, including a tie-up with online retailer Amazon to provide it with search services.
Baidu has agreed with Amazon China to become the default search engine in the country for its e-book readers and also cooperate in app distribution and video content, according to a Baidu statement.
The statement said Amazon will “integrate” with Baidu’s app store and online video platform iQiyi, which is a rival of an Internet television company newly acquired by e-commerce behemoth Alibaba.
On the same day, Baidu said it would merge its music business with one of China’s biggest music rights holders, Taihe Entertainment Group, which covers China and Singapore.
Taihe holds original rights to over 10,000 compositions and 700,000 recordings, the statement said.
Baidu, often described as the Chinese equivalent of Google, has been seeking to leverage its online dominance in China.
At the end of October, Baidu-controlled Qunar and Ctrip, two of China’s largest online travel firms, agreed a share swap and partnership deal to create the country’s biggest Internet travel service.
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