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May 3, 2018

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Apple’s fiscal Q2 revenue climbs 21% in ‘best market’

APPLE Inc’s revenue in China jumped 21 percent in its second fiscal quarter ended in March amid a boom in sales of iPhone X in the country which is the “best market for a consumer product company,” said chief executive Tim Cook.

The US tech giant posted a revenue of US$13 billion in China in the quarter, up 21 percent year on year. It makes China Apple’s third biggest regional market behind the United States and Europe, the company said.

Cook said during the company’s earnings call that the iPhone X was “the most popular smartphone in all of China last quarter.”

“I think the (Chinese) smartphone market is the best market for a consumer product company in the history of the world,” said Cook.

Apple’s revenue performance came amid a “hard landing” in the Chinese smartphone market whose sales dropped 21 percent in the first quarter, according to researcher Canalys.

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