Yili named consumers’ top brand
Print Edition
DAIRY company Yili was the most popular consumer brand in China last year, according to a study of global purchasing habits.
The company improved its position from second last year after researchers from Kantar Worldpanel found its goods were bought an average of 7.8 times a year by 88.5 percent of the Chinese population during the 12-month period.
Its improved performance was a result of the company adapting to consumers’ growing demand for premium products and expansion into smaller cities, it said.
The study ranks consumer brands by the number of times they are purchased around the world.
Master Kong ranked second on the China list, followed by Mengniu and Want Want.
The top-three global players were Coca Cola, Proctor & Gamble’s Colgate and Unilever’s Lifebuoy.
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