Weibo pushes interactive ads
Print Edition
SINA’S microblogging site Weibo has launched an updated version of a self-service advertising system for verified corporate users to better leverage its user base and target audience.
Wang Yajuan, Weibo’s vice president for marketing, said the site would rely less on display ads (banner on webpages or smartphone applications) and instead encourage more forms of interactive ads in the future.
“Our aim is to allow advertisers to retain loyal customers through interactive ads and help them directly drive sales, not just selling advertising spaces,” Wang said in an interview in Shanghai yesterday.
Automobiles, financial services and consumer products are some of the top sectors among Weibo’s advertisers, Wang added.
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