Travel Frog to hop to US$19m in sales
Print Edition
ALIBABA said the local version of the popular leisure game “Tabi Kaeru: Travel Frog” is expected to generate at least 120 million yuan (US$19 million) of derivative sales after it officially launched the Chinese version of the game earlier this month.
Alibaba Pictures vice president Wu Qian said its entertainment business and licensing unit aims to connect licensed merchants of derivative products with its online retail platform.
The e-commerce giant inked an exclusive deal with the game’s Japanese developer Hit-Point Co in April to integrate localized elements and style into the game.
Currently about a dozen licensed merchandise products are already available on Alibaba’s retail platform, including tailor-made postcards from China Post and daily consumer goods such as grain and oil made by COFCO’s grains and cereals business group. A total of more than 100 types of merchandise are in the design and manufacturing stage.
Developer Takasaki Yutaka from Hit Point said both parties aim to extend their product reach through online and offline channels. The local version has created a new face for the original game and serves as a boost for the merchandising of the frog figures.
“We’ll be aiming at expanding the commercial market size for ‘Travel Frog’ in China and we’re already working with more than 30 partners, including contract manufacturers, to reach out to more potential clients and gamers through our platform,” Alibaba’s Wu added.
By the end of March, the game had been downloaded more than 16 million times by Chinese iPhone users, and although the initial buzz of the game is gradually fading away, the e-commerce giant is looking for opportunities in merchandising and co-branding activities.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
