Test drive cars chosen from a ‘vending machine’
Print Edition
A gigantic “vending machine” for cars allowing self-service test drives has opened in Guangzhou.
The multi-story facility was launched by Tmall, an online retail arm of China’s e-commerce giant Alibaba.
The steel building, located in Baiyun District, covers nearly 1,000 square meters and holds up to 42 vehicles.
Customers can make an appointment for a three-day test drive by searching the keywords “super test drive” on the Tmall or Taobao apps, providing their identification details, and paying a deposit and a fee for the service on their mobile phones. They can then access the vehicles in the garage by themselves.
Customers are eligible for discounts on the deposit and fee based on their score on Alibaba’s credit scoring unit Sesame Credit.
During the first month of operation, the facility will only offer Ford vehicles. The service fee is 99 yuan to 198 yuan (US$15.80-US$31.60) depending on the model, and the deposit is 3,000 yuan.
After the test drive, customers can buy the vehicle at a Ford retail store.
The cooperation is part of innovative efforts between Alibaba and the US automaker in digital marketing.
Tmall is in talks with other auto brands interested in the test drive service.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
