Stronger franc spurring sales of Swiss luxury timepieces
Print Edition
ROLEXES and other Swiss luxury watches are flying off the shelves in Singapore after the Swiss franc surged against other currencies, retailers said yesterday.
Enthusiasts and investors are splurging on the fine timepieces before retailers adjust their price tags to reflect the strengthening franc.
The franc has shot up 20 percent against the euro and the US dollar since Thursday after the Swiss central bank stunned global markets with its bombshell decision to abandon the minimum rate of 1.20 francs against the euro.
Sales staff at Singapore luxury watch retailer The Hour Glass said they had experienced an increase in sales of Swiss brands, with Rolexes thriving in particular.
Most of its retail outlets located along Orchard Road, Singapore’s main shopping district, sold 25-30 Rolex watches a day on Saturday and Sunday, compared with the usual four to five daily.
Among the favorites were entry-level models costing upward of S$10,000 (US$7,500).
One Rolex retailer located at a five-star hotel said Datejust and GMT Rolex models sold briskly and stocks were thinning.
Another shop at a high-end shopping mall along Orchard Road sold 10 Franck Muller watches per day over the weekend, a sharp rise over its usual one or two, sales staff said.
“The buyers are aware that retailers would soon raise the prices of our Swiss models,” a watch store manager said on condition of anonymity.
“About half of our customers enquire when it will happen and many are willing to make purchases in anticipation of this price rise.”
Affluent Singapore has a per capita income of US$55,230, one of the highest in the world, and is also a key shopping destination in the region.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
