Shenmei beefs up Coca-Cola’s sustainability initiative
Print Edition
COCA-COLA’S secret formula makes its delicious taste. What’s the formula that makes the company grow prosperous?
Environmental concerns are one of the biggest issues in China today. The country’s waters are one of the most important areas that authorities calls for the protection. The Chinese government is stepping up efforts to reform the country’s economic structure to tackle the problems caused by pollution and worn-out technologies. In April, the central government issued The Action Plan for Prevention and Treatment of Water Pollution, a guideline that aims to draft a blueprint for cleaner waters.
Apart from designing the plan for water protection, regulators are boosting environmental standards for water users around the country. Some face increased pressure over their efficiency and facilities. But Shanghai Shenmei Beverage & Food Co sees it a new, better era for itself.
As Coca-Cola’s biggest bottling company in Asia currently, Shenmei inherited the unified standards from Coca-Cola worldwide and never compromises under any environmental requirements.
“When the plant was established in the late 1980s, it was already one of the best in Asia. We have been leading the standards in environmental protection and we keep our promise not through words but by action,” said Guo Mu, general manager of Shenmei.
As a large beverage bottler, Shenmei has inevitably to deal with wasted water every single day. Yet managing the waste does not mean the introduction of good facilities only, but also involves education and commitment to its employees.
Guo acknowledges the importance of working with the local government in water protection and said Shenmei is always willing to share its resources and expertise with other companies within the Jinqiao industrial community where it is located.
Guo said Shenmei has strong water recycling facilities that not only manage to meet its own needs but provide recycling water for other neighboring factories via pipes and channels invested by the Jinqiao government.
Shenmei invested a total of nearly 5 million yuan (US$793,000) in its latest water recycling system which manages to provide around 2,000 tons of recycled water every day. The water is then used in various aspects such as cleaning cars and toilets, as well as irrigating plants.
Shenmei itself uses one fifth of the recycled water and provides the rest for other companies at a much lower price.
“For some companies, it is costly to install a large system of water recycling equipment, therefore our supply of recycled water is rather beneficial economically and environmentally,” said Guo.
Shenmei knows the importance of maintaining the good name of Coca-Cola, a brand that earns reputation around the world for more than a hundred years.
Guo said knowing about the young people is the key for the company to compete in the market. In 2013, the bottles of Coca-Cola in China started to carry buzz words and eye-catching lines, bringing new vitality to its brand awareness among the Chinese youngsters.
The company stretches well beyond its products when it comes to practicing social responsibilities.
In a most recent charity program 520 (five by twenty), the company, through free training, equips social women and local small shop owners with more professional and managerial skills so that they can better run their business. So far this year, the program has reached more than 2,000 people.
Regularly, Shenmei welcomes people to tour its “World of Coca-Cola” which was launched in last June, and so far received nearly 80,000 visitors, an act that aims to raise the transparency of its products and spread the history and present of its brand.
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