Related News
Online preference for apparel, footwear
Print Edition
CHINESE consumers are more inclined to purchase apparel and footwear online, a Euromonitor International study showed yesterday.
The 2016 Global Consumer Trends Survey by Euromonitor found that 95.8 percent of Chinese respondents had bought apparel online at some point at least once, the highest among the 20 markets surveyed.
In 2015, 12.1 percent of apparel and footwear purchases globally were done through a digital channel. In China, it was 20 percent, the study found.
Chinese consumers also preferred computer or other digital means over in-person experience to research and purchase the apparel and footwear products.
Digital savvy consumers have been seeking more efficient, convenient and cheaper ways for making purchases, resulting in a boom of digital purchases across all categories.
Michelle Evans, digital consumer manager at Euromonitor International, said: “Online shopping is expected to further accelerate its development in China supported by the growing level of Internet usage and increasing penetration of smartphones.”
Nearly 40 percent of Chinese reported using the mobile device for making purchases for apparel and footwear products, up from 33 percent two years ago.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
