Investing in O2O firms for synergy
Print Edition
CHINA’S leading online-to-offline service provider Meituan-Dianping has received funding from retail conglomerate China Resources’ startup investment fund, as online and offline companies leverage their advantages to synergize their businesses.
The two parties expect to collaborate on the food delivery business by tapping China Resources’ extensive offline retail network, according to a joint statement yesterday.
China Resources said the strategic investment in Meituan-Dianping fits its efforts well to explore new O2O business models.
China Resources’ retail outlets, including CR Vanguard, Ole, Vango and Pacific Coffee, will become an integral part of Meituan-Dianping’s on-demand food delivery service in the future.
It will also leverage Meituan-Dianping’s technology and data-analyzing techniques.
Beijing-based Meituan and Shanghai-based Dianping merged in October.
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