Firms at fair target high-end market but outlook cautious
Print Edition
COMPANIES taking part in the 2015 East China Fair are targeting the higher-end market to be more competitive but the still-weak global economy and sluggish demand loom large in their strategic planning.
“To be more competitive, we have to transform to a higher-end market,” said Irma Sun, research and development director at Shartex International Trading Co, a textile and clothes maker at the fair, which opened yesterday at the Shanghai New International Expo Center in the Pudong New Area. The fair ends on Thursday.
“Although we are in a traditional industry, we use a lot of technology in our production,” Sun said.
Shartex has partnered with Japanese technology firm Toray to produce absorbent-dry and ultraviolet-cut clothes. It has also teamed up with Swarovski to make accessories for clothes. To respond quickly to market demand and become a custom-made producer of clothes, Shartex uses digital printing in its production to beef up its added value.
Although China can now offer upgraded products and the weakening yuan is in the interest of Chinese exporters, traders at the fair said they are cautiously optimistic about the export outlook this year due to uncertainties in external demand.
“We hope to expand into more markets but the global economy may remain weak and constrain the demand,” said Josie Peng, general manager of Dongyang Jirong Plastic Industrial Co, a company making environment-friendly and recycled bags for markets including Japan, South Korea and the European Union.
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