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Families with kids drive cross-border online sales

YOUNG, well-educated, high-income Chinese consumers, especially families with kids, are now a major driving force for the development of China’s cross-border online shopping, Amazon said in a report yesterday.

Chinese consumers are set to spend US$86 billion on overseas products through cross-border e-commerce this year, up 48 percent, said Beijing-based Analysys International.

Family groups have become the main drivers in cross-border shopping, and families with kids account for 84 percent of the total group, said Amazon, whose cross-border sales doubled during the Black Friday season from a year ago.

The company launched Prime service in China at the start of November, ahead of China’s annual Singles Day shopping spree around November 11.


 

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