Chinese consumers avid viewers of adverts
CHINESE consumers are twice as likely to view advertisements because of the time spent on smartphones, according to a latest survey.
The survey found that 78 percent of Chinese consumers are willing to view ads if the content is relevant to them, higher than 33 percent in the UK and 29 percent in the US, PricewaterhouseCoopers said in its Mobile Advertising Report yesterday.
PwC forecast last year in its Entertainment and Media Outlook that mobile advertising may grow by an annual 27 percent compound rate through 2017 to 165 billion yuan (US$26.5 billion), making it the fastest growing of all digital advertising categories.
“This has a lot to do with Chinese web users’ behavior on smartphones and mobile devices as they spend more time on mobile shopping and (watching) video,” said PwC China TMT partner William Lam.
PwC surveyed 3,800 consumers last year, of which 1,001 were on China’s mainland.
- About Us
- |
- Terms of Use
- |
- RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证:沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证:31120180004
- |
- 网络视听许可证:0909346
- |
- 广播电视节目制作许可证:沪字第354号
- |
- 增值电信业务经营许可证:沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.