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Infiniti luxury cars to be made in China
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JAPANESE carmaker Nissan has formed a new joint venture with its Chinese partner Dongfeng to produce Infiniti luxury cars in the world’s largest auto market.
The partnership between Nissan Motor Co and Dongfeng Motor Corp aims to raise annual sales of Nissan’s luxury brand to 100,000 cars by 2018, more than half of which are to be locally produced, according to a statement released yesterday by the Japanese firm’s China arm.
Production will start in November at a plant in Xiangyang in Hubei Province, Nissan said, marking the inauguration of Infiniti’s third global manufacturing base after Japan’s Tochigi prefecture and the US state of Tennessee.
In May, Dongfeng acquired 14.1 percent of Peugeot Citroen as part of a 3-billion-euro (US$3.9 billion) series of capital hikes for the troubled French auto group.
The statement yesterday did not provide financial details.
“The establishment of Dongfeng Infiniti will realize the extension of Dongfeng Motor Corp’s value chain into the luxury segment,” Dongfeng’s Chairman Xu Ping said in the statement.
The new company is an independent wholly owned subsidiary of Dongfeng Motor Co, a 50-50 joint venture between the Chinese carmaker and Nissan, it added.
“I believe drawing on the valuable experience of the two parties, Dongfeng Infiniti is bound to be a success that will also boost Infiniti’s strategy to build a global premium brand,” Carlos Ghosn, president of Nissan Motor, said in the statement.
Models to be produced in China include two tailored for the national market — Q50L, a sports sedan, and QX50, a long wheel-based SUV. Locally produced models will bear the Dongfeng Infiniti mark while imported cars will be sold as Infiniti.
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