Daimler confident of no plunge in China sales
Print Edition
DAIMLER Chief Executive Officer Dieter Zetsche said he saw no signs of a significant slump in sales for Mercedes-Benz luxury cars in China, even as rival BMW struck a more cautious tone.
Daimler and BMW expect higher sales in 2015, after reporting record deliveries and higher China sales in 2014. Carmakers are now grappling with a Chinese economy where the growth of car sales is slowing down after years of high double-digit gains.
Asked at the Detroit car show about sales momentum in China, Zetsche said: “I’m not seeing that brutal slowdown of growth. I see a pretty stable economic development.”
Zetsche dismissed speculation that sales in China were under threat.
“Fears of a decline of the Chinese market have been around for 10 years. We still experience very strong dynamics in the market,” Zetsche said, adding that sales of the S-Class and E-Class were still very strong.
Asked whether volume gains in China can only be made at the cost of lower margins and prices, Zetsche said: “That’s not what we experience. Of course there is a strong correlation between GDP and development of the car market.”
Zetsche’s remarks stand in sharp contrast to comments made by BMW late last week.
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