Wool giant going green
Print Edition
LOCATED in the South Australian city of Adelaide, Michell Pty Ltd is one of Australia’s largest wool exporting companies.
In 1870, the company began supplying the entire world with high-quality wool, quickly gaining notoriety because of their products’ reliability. Now, Michell is the world leader in wool fiber processing.
Over the years, in an effort to protect the environment, Michell has continuously devoted itself to researching methods to decrease the environmental footprint left behind during wool production and processing. Michell has promised to use environmentally responsible methods to run its factories throughout the world.
Michell’s main products include carbonated wool and scoured wool.
As smart technology gradually alters modern life, Michell has developed a strategy directed toward the Chinese market, incorporating both ends of the spectrum, from the family-run customization services specializing in wool products to the e-commerce system for wool products used by the medical world.
This system integrates perfectly with the Chinese government-advocated Internet Plus national strategy.
Timeline:
1870: George Henry Michell began his scouring business in Undalya, South Australia, and soon after began to export his products.
1948: GH Michell & Sons established administrative bodies in China’s mainland, Japan, Hong Kong, New Zealand and the United States.
1973: It introduced open group management for the first time in Australia.
1990: Machine washing wool processing plant, outfitted with the latest technology, was established in Salisbury.
2007: The Michell Carbonization Factory located in Suzhou in China began operations.
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