Tourism Australia ties up with Alibaba

By Ding Yining | June 30, 2015, Tuesday |

Online Edition

Tourism Australia and Alibaba Group said they're entering a three-year strategic partnership to promote Australian travel packages and will spend 9.5 million yuan(US$1.53 million) in marketing and promotion campaigns in the first year to boost domestic travelers’' expenditure.

Alibaba's online travel sector Ali Trip will present exclusive and high end travel products to Chinese tourists through a dedicated booking webpage for Australian travel products offered by selected vendors.

Tourism Australia expects the number of Chinese travelers to Australia to rise to 1 million by 2020 from about 840,000 travelers in 2014, and their annual expenditure is expected to reach US$10 billion.

"Although we already have other online distribution channels, we believe our partnership with Alibaba Group will allow us to better understand Chinese consumers through its data analyzing capabilities," John O'Sullivan, managing director of Tourism Australia, told a media briefing in Shanghai yesterday. The two parties said the agreement will provide more comprehensive information and better experience for free independent travelers compared with other online booking platforms.

Vice general manager of Ali Trip Cai Yongyuan said it will not only provide travelers with online tour booking, but also visa application services as well as other information related to consumers' potential destination by working with travel agencies and external vendors.

Australia will also become the long-haul destination to open up a special segment on Ali Trip.

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Tourism Australia ties up with Alibaba

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