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People spend more on Single’s Day, and with smartphones
Online Edition
CONSUMERS still remain passionate about the Single’s Day sales campaign as they spent slightly more than last year and online shoppers spent an average of 1,169 yuan (US$190) during the 24-hour shopping spree, 19 yuan higher than their expected spending, market research firm CTR said in a latest report.
The figure was also 154 yuan higher than their average expenditure on last year's Single’s Day event.
Consumers are still willing to empty their pockets as this is the sixth year after Alibaba first seized Single’s Day as an opportunity to woo consumers, and others including 360Buy, Amazon.cn and JD.com also joined.
Out of the 3,992 consumers surveyed by CTR, as many as 59 percent of online shoppers placed their orders through smartphones.
Up to 60 percent of online shoppers said they have chosen the merchandise they desired and put them in their online shopping baskets before Single’s Day came.
Satisfaction toward online vendors also rose from last year's, while the only category that received complaint was delivery speed, the survey shows.
CTR suggested that online retailers need to beef up customer services ahead of large scale online sales campaign such as the Single’s Day so that consumers are more likely to come back again.
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