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Nike offers to pay triple compensation after CCTV report blasted it of fraud
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SPORTSWEAR manufacturing giant Nike has agreed to pay triple compensation for its Hyperdunk 2008 FTB basketball shoes after it came under fire in a CCTV report on Wednesday.
Nike China issued a statement today, saying it will pay 4,500 yuan (US$1,861) to consumers who want a refund. The shoes cost 1,499 yuan.
The statement said Nike would start refunding from April 4 for 90 days. Consumers can call 800-820-8865 or 400-880-6453 for further inquiry.
Nike China claimed it had mistakenly used the promotion materials of Zoom air cushion and apologized for that.
Nike Hyperdunk 08 FTB was found to be of lower quality, CCTV reported, and accused Nike of false promotion. The shoes, sold as a limited edition, did not incorporate the patented Zoom air cushion, as the sportswear manufacturing giant claimed on its Chinese website, China Central Television’s annual “3.15” quality investigation program said.
The shoes were advertised as copies of those worn by basketball legend Kobe Bryant at the Beijing Olympic Games in 2008.
Nike had earlier offered a full refund to customers, but refused their demand for triple compensation, CCTV reported.
According to China’s consumer rights law, businesses should honestly describe the quality, property and use of product, failing which, they have to pay triple compensation.
A total of 300 Hyperdunk shoes were up for sale in China, according to Shanghai Yangpu Market Supervision and Management Administrative Bureau. All of them were sold out.
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