Mercedes-Benz Arena announces 5-year food & beverage partnership with Kofler & Kompanie
Print Edition
MERCEDES-BENZ Arena, Shanghai’s General Manager Jim Foss announced that Asia’s premier entertainment facility had signed a 5-year agreement with Kofler & Kompanie as the exclusive food and beverage partner of Mercedes-Benz Arena and the Mixing Room.
The selection was made following a competitive process, which attracted widespread interest from local and international food service providers.
As a culinary pioneer and one of the leading providers of premium catering services, Kofler & Kompanie operates exclusively at international-class event locations, restaurants and cafés as well as the exclusive airport club Frankfurt.
For over two decades, in keeping with the motto “Satisfying All Senses,” the company has been honing its expertise in design and execution of exclusive catering and sports hospitality concepts with an original approach that strikes a perfect balance between tradition and innovation.
Kofler & Kompanie Asia is headed by Managing Director, Asia, Mr. Felix Zafra. It’s headquarter is at Mercedes-Benz Arena, Shanghai.
Kofler & Kompanie has been appointed as exclusive caterer to manage the Food & Beverage operations of the Mercedes-Benz Arena for the Main Concert hall as well as for the Mixing Room. Kofler & Kompanie will be using the licensed and state of the art production kitchen facilities to deliver creative Food & Beverage solutions for outside catering as well.
At Kofler & Kompanie, the focus of its young and creative team of catering and hospitality experts is on service, and dynamic, sporty and healthy food. A touch of international cuisine combined with original and creative component guarantees a unique and memorable experience.
“We are thrilled to partner with K&K and look forward to working with their team providing a superior guest dining experience as well as diversified food options,” said Foss. “Kofler & Kompanie’s catering and large scale food and beverage experience is an ideal fit as we continue to raise Mercedes-Benz Arena’s customer service experience to the next level and underscores our commitment to brand excellence.”
“Being the official partner of the Arena is absolutely spectacular. We are looking forward to proving our culinary expertise and illustrating our organizational talent, which we gained from our experiences in the hospitality sector,” explained KP Kofler, CEO and founder of Kofler & Kompanie.
“The Asian market brings a lot of exciting possibilities for future international expansion of Kofler & Kompanie. We are eager to showcase our international skills in the entertainment hospitality industry and more importantly use our expertise to tailor memorable experiences to the guests of Mercedes-Benz Arena,” said Zafra. “Our priority is to provide the fans with an unforgettable moment with impeccable service and exceptional food.
“After all, they are customers of a world-class entertainment arena.”
In order to continue to improve the audience food and beverage experience at the Mercedes-Benz Arena, Shanghai, Kofler & Kompanie will implement a convenient paying system through Alipay.
All VIP suites will have a portable tablet used for ordering food and beverage items, while each concession stand implements an automated ordering system. By integrating Alipay, it will significantly upgrade the fan experience and further develop a more intelligent arena.
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