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Design City brand pushed
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Shanghai is speeding up efforts to turn itself into a Design City, by holding various events, building a city-level industrial design center and inviting more participation from designers, universities and industry organizations.
Last year, the GDP of the industrial, construction and fashion design industries contributed 146.2 billion yuan (US$21.5 billion) in Shanghai, top among Chinese cities, according to the Shanghai Commission of Economy and Informatization.
The Design City brand will boost Shanghai’s manufacturing and consumption sector and fuel economic upgrading and development, it said.
The city is holding events to award top 100 well-designed products and best industrial designs, with judges from over 10 city universities.
The candidate products include new-energy and concept cars, apparel and medical devices, designed by firms such as SAIC, Weltmeister and H&M.
Such products are expected to generate revenue of 430 billion yuan in Shanghai in the future, according to the commission.
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