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A new 'adventure' in Moganshan
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JUST ten months after breaking ground, Discovery’s “adventure” park in Moganshan has opened.
Instead of providing the relaxation and calm weary city-dwellers usually associate with the mountain getaway, Discovery’s park offers the opposite. Complete with a high ropes course, hot air ballooning, and the largest outdoor climbing wall in the country, Discovery Adventures wants to be something else completely - a place for adrenaline, for team building, and for physical exertion, all within four hours drive of Shanghai.
Discovery Senior Vice President Nicholas Bonard said the park was opportunity to take the “DNA” of the Discovery brand off the television and into consumers real lives.
“You can see it on television. You can buy it in a store. But now you can actually live it. It’s taking the on-air experience out into the real world so that viewers and consumers can live it, in a very sort of proactive, experiential way."
This is the first Discovery park in the world, although the company also runs cruises. They developed it in partnership with APAX, with investment from several levels of government.
In order to keep the park from feeling too crowded, attendance is capped at just over 300 guests a day.
Bonard said the company was interested in a diverse range of visitors, from companies looking to engender team building during the week to families wanting some fun over the weekend.
“This new generation who is coming along, rather than having a passive experience, they are looking for much more interactive and immersive experiences.”
“Some of it may look extreme, but there are six courses, which take you from a much softer leisurely walk type of experience to the 24 hour survival kind of thing."
The park's lavish opening ceremony on Wednesday was attended by Chinese-American actor Archie Kao, who said it reminded him of his time growing up in America.
“It feels to me like all the best parts of growing up in Virginia - what I did every day: played outside, engaged with nature."
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