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Winning consumers by allowing give-backs

AS American auto makers struggle for survival, South Korea's Hyundai Motor appears to be gaining on the pack with bold marketing and broad-based initiatives to improve quality. The company made a splash earlier...

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<p><a href="http://www.shanghaidaily.com/sp/article/2009/200907/20090708/article_406696.htm"> Winning consumers by allowing give-backs </a> by -- AS American auto makers struggle for survival, South Korea's Hyundai Motor appears to be gaining on the pack with bold marketing and broad-based initiatives to improve quality. The company made a splash earlier... </p>