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Advertising spending grows 6.4% in China last year
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CHINA’S total advertising spending grew 6.4 percent last year, picking up from 4.5 percent growth in 2012, a recent study shows.
Online advertising is the fastest growing sector, jumping 27.6 percent in the past year, said CTR China, a joint venture between research consultancy Kantar Group's and China International Television Corporation.
Television stations' ad income grew 9.6 percent from a year ago as it remained the dominant advertising mode.
Newspaper and magazines felt the chill of industry-wide print advertising spending cuts as ad values fell 8 percent and 6.6 percent, respectively.
Advertising revenue at radio stations added 3.7 percent after growing 8.9 percent in 2012, with shrinking advertising slots and less spending from financial service providers due to regulatory changes.
Beverages, cosmetics and toiletries, and food brands are among the top contributors in terms of spending size, while expenditures from retailers and other businesses, services and pharmaceutical companies dropped the most due to weakening business sentiment and governments' tightened scrutiny of drug companies.
Consumer goods, food and beverage brands like L'Oreal, KFC, JDB Group, Wahaha and MasterKong are among the biggest spenders.
CTR's figures were based on official advertising ratings and did not take discount rates into consideration.
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