Advertising Infomation

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• Shanghai Daily Rate Card
• Shanghai Daily Supplements
• ShanghaiDaily.com Online Advertisements
• Shanghai Daily Classifieds Advertisements

From January 1, 2008, Shanghai Daily advertising sales will be managed from within the newspaper instead of outsourced arrangement. This new strategy is designed to allow Shanghai Daily to better serve the needs of its readers and advertising customers in the three main sections of the newspaper – News, Business and Scope. Shanghai Daily Press Developing Co. Ltd.

Our Address: 38F, 755 Weihai Road, Shanghai, China 200041
上海市威海路755号文新联合报业大厦38楼 邮编：200041

Advertising hotline: 8621-5292-1677, 8621-5292-0990
广告热线: 8621-5292-1677, 8621-5292-0990
Email: advertising@shanghaidaily.com

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rate card

Shanghai Daily Newspapers Rate Card PDF (right click, save as)

Column Width 栏宽

• 1 col = 3.8 cm
• 2 col = 7.9 cm
• 3 col = 12 cm
• 4 col = 16.2 cm
• 5 col = 20.4 cm
• 6 col = 24.5 cm

Production & Formats 制作及格式

A full page is 6 columns wide and 34cm high.
It comprises 384 col/cm units.
1 col/cmunit = 4cm wide * 1 cm high.

Art design....10% surcharge
Translation...10% surcharge

All ads should be stored and sent in JPG, TIFF, PMD, PDF formats or in transparent file.

Resolution 200 dpi

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supplements

In consultation with our editorial and marketing team supplements can be tailor-made to suit the client's needs be it one page one day, a series of one pages or a 24 page one off stand alone, pull out section. The client can supply all the articles, pictures and graphics to appear or the Shanghai Daily team of experienced journalists, photographers and designers can generate and produce the articles themselves with 100 percent approval held by the client and nothing published until the client is entirely satisfied with the product.

The amount of published supplement pages is progressively linked with the amount of corporate and/or governmental advertising/PR sponsorship available.

Utilising the experience and expertise of an extensive 60-man network of journalists with specialists in a wide variety of fields, Shanghai Daily frequently publishes supplements incorporating a wide range of topics: industry, country report, travel features, consumer themes, business specials, sports events/tournaments, conferences and exhibitions, social events (i.e.anniversaries and launches).

For more information, please contact: advertising@shanghaidaily.com

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online advertisements

The ShanghaiDaily.com website employs standard IAB banner advertisements. All of the ad sizes below support Macromedia Flash for extra creativity and user interaction

CPM = Cost per 1,000 impressions
20% premium for channel targeting
(Metro, Business, World, National, Sport, Feature)

Banner specifications explained

The dimensions of banners are measured in the number of pixels in their width and height, so for instance, a banner that is 780X90 is 780 pixels wide and 90 pixels high.

Banners also have a weight dimension that is determined by the number of kilobytes (K) of data they contain. This is often referred to as the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.

See the specifications below for information about the dimensions and weight restrictions of the different sizes of banners available on ninemsn.

General image specifications

• URL: Please supply the URL to which your ad is to be linked.
• Alt text: Clients have the option of supplying up to 50 characters of alt text. (This is text which appears when the user's mouse is over the ad.)
• Transparency: Graphics may be used on many different coloured backgrounds, so don't create transparent backgrounds.
• Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
• File format: Final images should be supplied in GIF 89A format.
• File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a GIF banner called my_image must be labelled my_image.gif.
• Animation: Animated (with limited or unlimited looping) or static.

For more information about online advertisements please contact: advertising@shanghaidaily.com

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classifieds advertisements

Get the Daily Advantage!

With a wide range of formats, sizes and sections, we can customize your ad to suit your budget.

For booking and enquiries call 6341-0312 or email classifieds@shanghaidaily.com.

Shanghai Daily Newspapers Classifieds Advertisements Rate Card PDF (right click, save as)

Note: ShanghaiDaily.com reserves the right to reject, decline or refuse to publish in whole or in part or to amend any advertisement with or without notice to the advertiser where in its sole opinion it considers it necessary or desirable. ShanghaiDaily.com shall not in any way be liable for any loss or damage arising as a result of non-publication or amendment as aforesaid nor shall any refund of or deduction from the costs of the advertisement or any other compensation be granted by ShanghaiDaily.com to the advertiser in the event of such non-publication or amendment.

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