Coffee fete returns to West Bund
Print Edition
The West Bund waterfront in Xuhui District is set to enchant visitors with aromatic brews as the 2024 Shanghai International Coffee Culture Festival returns this week.
The event from tomorrow to May 4 marks one of Shanghai’s largest coffee lifestyle celebrations, stretching over the five-day Labor Day holiday.
The festival will be bigger and better than last year’s inaugural event, promising a significant upscaling of events and exhibits, the district government said.
Spanning a 1.5-kilometer stretch along the Huangpu River and covering an area of 1,700 square meters, the festival will incorporate elements such as floral displays, cultural tourism, sports, performances, and commercial brands.
With over 180 coffee and food stalls, the coffee marketplace will feature century-old brands, creative newcomers, and top-selected coffee houses from around the world.
The growth of Shanghai’s coffee industry and its creative sectors in recent years has turned coffee culture into a prominent symbol of urban lifestyle and consumer trends.
The festival will introduce major brands such as Lavazza, Costa, Arabica and Luckin. It will also host over 50 top-rated local coffee shops and invite more than 10 brands from the Yangtze River Delta region.
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